Beth Worthy
11/12/2015
Any business owner knows that keeping their clients happy is the essence of their success. Clients may only need a portion of what a company has to offer, but they expect satisfaction regardless. There are several things a business owner can do to keep the clients they have, as well as generate new ones. A few easy ways to maintain your current client base includes:
Exceed ExpectationsAlways go above and beyond what the client expects. If they need something your company does not offer, find out what you can do to make it available. The more services you can provide at a high quality, the more appealing you are.
Create A Rapport With Numerous EmployeesGet to know the client's employees. Build a positive rapport with as many as possible. The more people you have who like what you do and believe you are easy to work with will make the decision to stay with your company much easier.
Know What Your Client NeedsSome clients will need all of your services, while others may only need one or two. If a client only needs a few, make those few count. Going the extra mile for a small customer will encourage them to refer other friends and associates to you.
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Top QualityWhile profitability is what keeps a business going, it cannot be achieved without providing the highest level of quality. Taking a little extra time or offering to help clients work through a situation will improve customer relations.
Layout A PlanCreate expectations that are achievable and put together a plan of action that offers no surprises or hidden fees. Work with your client to build a business plan that works for both of you. You will each know what to expect and what fees are in place.
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