Every business person who writes anything at all needs to know and adhere to the Golden Rules of business writing: Put your audience first.
Yes, the Golden Rule of business writing is to always make sure your audience understands your message. Of course any rule is only as effective as the sum of its parts. There are eight parts to the Golden Rule of business writing.
Here they are:
Eschew the Corporate Jargon
Nobody likes cliches but everyone seems to use them. Cliches don’t really say anything. “Think outside the box” and find a way to truly describe what you have to say is different.
Keep It Simple
A vast vocabulary is a good thing until your audience needs a dictionary to get through one of your emails. Don’t utilize big words when you can use simple ones instead.
Know the Difference Between Chris and Kris
People get very offended when you start reassigning their gender. Confirm it before you write to them.
People are busy. They don’t have time to read through long emails to figure out what you need. Keep your emails specific and simple.
No matter how excited you are about your idea, try to refrain from using exclamation points or typing in all caps. Keep it professional because you never know what the future might have in store. Your great idea might not actually be that great.
Passive emails don’t persuade. Always write in an active voice.
Remember the Call to Action
You’re writing because you want something. Make sure it’s clear what you wantand your reader doesn’t have to guess.
You should have proof for whatever you write.
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