10 Hacks to Drive More Customers to Your Business


10 Hacks to Drive More Customers to Your Business
Beth Worthy

Beth Worthy

11/18/2016

Are you seeing less customers getting excited for your small business, as compared to your competitors?

Try out these 10 tips to get started in retaining more customers.

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Are you seeing less customers getting excited for your small business, as compared to your competitors?

Try out these 10 tips to get started in retaining more customers.

Protect Your Reputation

If your reputation has taken a hit, simply pumping money into marketing won’t help. You need to be proactive in keeping your existing customers happy, because word of mouth still exists in the 21st century!

Provide Referral incentive

Some great incentives you can consider are first time customer discounts, promotions for current customers, and tiers for multiple referrals.

Refrain from Mudslinging

Marketing campaigns that portray a competitor in negative light are more likely to backfire than be successful. One should rather focus on what they have to offer and make that the highlight of their campaigns.

Giveaways Will Help

Giveaways are a good idea to be able to net more customers. You should find something you’re comfortable with giving away for free and start advertising.

Any Project Size, At Your Deadline.

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Optimize Search Rank

The power of online articles, websites, and landing pages, will fetch you more customers with Search Engine Optimization (SEO) tricks. So begin in the right by tweaking your keywords and stepping up your content marketing strategy.

Collaborate With Others

Business partnerships working together can net many new customers. You can work together with another small business to complement each other’s services; taking it a step further, you can also start a referral system between the both of you.

Customer Service Is Paramount

It should be your goal to provide the best possible customer service, whether online or in person. People are more likely to remember your helpful attitude.

Use Analytics Software

Use Google Analytics to get information on the types of users coming to your website and how you can use that to your advantage. There are many other tracking software available as well, which you can use to really know your audience.

Email Marketing

For small businesses, email marketing is a great way to establish loyalty. If your customers and prospects are handing over email addresses, you get an opportunity to send out sale or event notifications.

Do Knowledge Sharing

Knowledge shares cover everything from YouTube tutorials to webinars, or speaking at local conferences. A repurpose of your presentations to place on your blogs is highly recommended.

Also Read: 5 Transcription Hacks You May Not Be Taking Advantage Of

 

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Beth Worthy

Beth Worthy

Beth Worthy is the Cofounder & President of GMR Transcription Services, Inc., a California-based company that has been providing accurate and fast transcription services since 2004. She has enjoyed nearly ten years of success at GMR, playing a pivotal role in the company's growth. Under Beth's leadership, GMR Transcription doubled its sales within two years, earning recognition as one of the OC Business Journal's fastest-growing private companies. Outside of work, she enjoys spending time with her husband and two kids.