11/18/2016
Are you seeing less customers getting excited for your small business, as compared to your competitors?
Try out these 10 tips to get started in retaining more customers.
Are you seeing less customers getting excited for your small business, as compared to your competitors?
Try out these 10 tips to get started in retaining more customers.
Protect Your Reputation
If your reputation has taken a hit, simply pumping money into marketing won’t help. You need to be proactive in keeping your existing customers happy, because word of mouth still exists in the 21st century!
Provide Referral incentive
Some great incentives you can consider are first time customer discounts, promotions for current customers, and tiers for multiple referrals.
Refrain from Mudslinging
Marketing campaigns that portray a competitor in negative light are more likely to backfire than be successful. One should rather focus on what they have to offer and make that the highlight of their campaigns.
Giveaways Will Help
Giveaways are a good idea to be able to net more customers. You should find something you’re comfortable with giving away for free and start advertising.
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Optimize Search Rank
The power of online articles, websites, and landing pages, will fetch you more customers with Search Engine Optimization (SEO) tricks. So begin in the right by tweaking your keywords and stepping up your content marketing strategy.
Collaborate With Others
Business partnerships working together can net many new customers. You can work together with another small business to complement each other’s services; taking it a step further, you can also start a referral system between the both of you.
Customer Service Is Paramount
It should be your goal to provide the best possible customer service, whether online or in person. People are more likely to remember your helpful attitude.
Use Analytics Software
Use Google Analytics to get information on the types of users coming to your website and how you can use that to your advantage. There are many other tracking software available as well, which you can use to really know your audience.
Email Marketing
For small businesses, email marketing is a great way to establish loyalty. If your customers and prospects are handing over email addresses, you get an opportunity to send out sale or event notifications.
Do Knowledge Sharing
Knowledge shares cover everything from YouTube tutorials to webinars, or speaking at local conferences. A repurpose of your presentations to place on your blogs is highly recommended.
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