In today’s business world, one of the most important services that nearly all industries require is transcription. From academic to business, legal to financial sectors, transcription is required for various reasons.
Below are some examples why you may want your content transcribed:
- To have records of meetings with clients.
- Produce content for your online customers.
- To keep track of ever-fluctuating businesses through proper documentation in the financial sector.
- To document court proceedings, depositions, legislative sessions, negotiations, plus a lot more in the legal sector.
- Documentation of audio recordings of focus groups, lectures, course videos and research interviews into well-written text files.
Transcription Services and Social Media Marketing
Transcription can complement your online marketing efforts by magnifying your efforts without significantly increasing your costs.
Social media marketing requires you to spend time and money to create amazing content that will educate, entertain and inspire your target customers. For example, you can create videos for your business and post them on social media networks such as YouTube and Facebook.
The creative videos can then be boosted through YouTube or Facebook PPC to reach your target audience. The end result will be thousands to millions of views of the videos, depending on the size of your target market.
However, videos can ride the viral tide only for so long. To continue benefiting from the video contents long after they have outrun their viral curve, you can transcribe them. Of course, whether or not the information will be worth transcribing will depend on the type of video content you created.
Typical videos that are prime candidates for transcription include:
- Content for your customers or prospects explaining a concept in your industry
- In-depth information about your products or services
- Interviews with industry experts
- Reviews or highlights of developments in your industry
You can hire transcriptionists to turn your videos into scripts and content pieces. For example, depending with the videos you have created, the transcribed information can be used for the FAQs or services pages of your website. The information can also make part of the resource section of your website.
Having video and audio files on your website is important for search engines. With the corrected on-page optimization practices, such as providing keyword-based titles to the videos and tags, your website will not only generate traffic through Google Search, but also YouTube, which is the second largest search engine.
Benefits of Transcription for Social Media Marketing
Transcribing your social media videos is crucial in the grand scheme of marketing, which is to generate more sales. When you transcribe your video content, you will be building your content library and Google will reward you with more traffic. This is especially true if the content has been optimized for the specific problems that your target market is facing.
The transcribed content can also be used as lead magnets for your business. For example, the transcribed content for a 2-hour interview can be quite long. Your visitors may not have time to listen to the audio or read the transcription when on your website. You can provide the transcribed content in PDF format and allow visitors to provide their emails to download the file. This is one way of building your email list.
The above are some benefits of transcription for social media marketing.
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