First came the video revolution. Then Podcasts.
Together, the two have changed everything.
Once the average person was able to develop and share (thanks to YouTube) their videos, TV was never going to be the same. Corporate America knew they had to latch on to the popularity of videos and began spending billions to produce their own.
Then podcasting gave everyone a voice, and Terrestrial radio has been scrambling to respond ever since. The mainstream media are making their own podcasts in an effort to monetize the new medium. And people are making money (real money) by sharing their expertise, opinions and ideas.
In fact, there’s a growing list of people who have made podcasting their primary source of income. They’ve cultivated audiences, honed their crafts and turned podcasting into lucrative, full-time jobs.
And many have figured out that transcribing podcasts makes it easier to do so.
Here’s a look at eight compelling reasons why you should have your podcasts and videos transcribed.
1) Make the most of every word
When is a podcast more than a podcast? When the words that have been spoken have been shared through other mediums, that’s when.
Heck, the same can be said for videos.
Imagine delivering the most brilliant podcast ever–and then just letting sit on the internet for only your subscribers to hear. Doesn’t make much sense, does it?
But what if you could use transcription services to maximize every word? What if you could take what was said on your podcast and efficiently and effectively turn it into a blog post, a series of tweets or even an article for a newspaper.
When you maximize every word, you have a chance to grow your audience. .
2) Secure SEO standings
Search engines are pretty smart, but unfortunately they are not very good at indexing audio.
That means that written words are more important to SEO than those that are spoken.
Transcribe your podcast or video, post it on your site as a script, blog post or even a transcript, and you have increased your chances of securing better SEO standings.
3) Increase accessibility
Believe it or not, there are millions upon millions of people out there who, for one reason or another, have never heard a podcast.
Yes, even though podcasts have grown exponentially in popularity in recent years, audio content still isn’t accessible to everyone.
Some people are deaf or hard-of-hearing. Others don’t speak English as their first language and may not be able to follow along. Then there are those who don’t have access to the internet.
Using a transcription service for your podcast and video allows everyone access to your words.
Sometimes being quoted in a tweet is the best way to build your audience. And transcripts of your podcasts increase the likelihood of that happening.
It allows listeners (and even non-listeners) to search your site for specific topics and phrases, then quickly copy and paste them into Twitter, Facebook or any other social media platform so they can be easily shared with the world.
5) The user experience
It’s widely known as “UX” and it can mean the difference between building a bigger audience and talking to a few followers.
The user experience (UX) matters almost as much as what you say.
If you make it easier for people to find your podcast, follow along and feed their mind with your words in the manner that works best for them (whether that’s following along with a transcript, printing it out and reading it or something else), the more likely they are to keep coming back.
Imagine what it would be like if you could take all the thoughts, ideas and expertise in your head and put it down on paper.
You could publish an e-book. You could get a publisher and publish an actual book. You could create a brand based entirely on what you’ve said.
But you can’t do that unless you get it down on paper.
Writing is a lonely world, one that takes hours upon hours of self-reflection, organization, and output. It can be a grind.
But having your podcast transcribed gives you a head start. It puts your words on paper for you, saving you time and effort.
It has happened to countless others, and it could happen to you. Words you have spoken in the past (or words you are believed to have spoken) get taken out of context and repeated–costing you jobs, financial opportunities or more.
Don’t let this happen to you.
Audio transcribe podcasts so that you have a history of what you’ve said. It’s a way of protecting yourself.
8) It’s easy
When you hire a professional transcription service like GMR Transcription, you’ll get an easy, affordable and accurate service.
That changes everything.
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Beth Worthy is the Director of Operations for GMR Transcription Services, Inc an Orange County, California based company that has been providing accurate and affordable transcription services since 2004. GMR Transcription has worked with over 8,000 clients spanning myriad industries and prides itself on its customer service and quick turnaround time. Their services include audio transcription, video transcription, and digital transcription, as well as Spanish and Mandarin translation. Google +