Studies continue to show that the more useful web content you produce, the better your chances are for driving traffic to your site. As pressure builds to create as much valuable web content as possible, marketers can learn from transcribing services that handle video and audio transcription about expanding content. Here are some of the most essential insights about how transcription services can be helpful for content creation.
Determining Quality Content
Google and other search engines base their search results page rankings on numerous factors. Not even the most dedicated content marketers, however, know all these factors, since many of them are not disclosed to the public. One of the most important proven factors for a site to get high rankings is that it must provide authoritative content that users are searching for.
It’s critical to not just throw web pages together to meet a certain quota when that strategy is a path to diminishing returns. If search bots come across too many thin web pages containing just fluff, they may downgrade the site in search rankings. Understanding successful search engine optimization (SEO) takes a lot of time and energy that you may not have to spare. On top of that, content creation takes plenty of time as well. You may want to outsource to transcribing services to create content from recorded interviews, speeches and discussions.
If your site lacks text but contains some videos, it is to your advantage to make text transcription available to your audience, which includes search engines. Videos filled with tags and descriptions can help drive traffic to your site if they are visible in search rankings, but there’s no guarantee videos will show up at all in the rankings. Providing a transcript, however, increases the odds that the content will be indexed by Google.
Speed and Quality
Producing web content quickly can hurt your search rankings if search engines decide it has no value to its users. Pages that are covered with videos, images and ads but not much text tend to get pushed down in the rankings in favor of more informative sites. Speed is important for meeting deadlines, but if you’re not used to typing quickly and you don’t bother proofreading, it can result in a mess of typos, unclear thoughts and poor grammar.
If typing is not one of your main skills and you find it boring, it’s usually better to outsource to professional transcribing services. Transcription is a competitive profession and the best transcribers know how to produce an error-free document with fast turnaround times. It’s worth the expense since many people interpret typos or other mistakes as careless in the online world. A document riddled with errors will stand out as embarrassing, whereas a clean document can add credibility and attract traffic to your site.
If you’re going for quantity, consider breaking up an audio or video transcription into several different web pages with various web titles. You may want to make a series out of a one-day seminar. Repurposing content with various versions is one of the key fundamentals to getting the most impact from your text. Further content can be added by allowing readers to post comments.
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Beth Worthy is the Director of Operations for GMR Transcription Services, Inc an Orange County, California based company that has been providing accurate and affordable transcription services since 2004. GMR Transcription has worked with over 8,000 clients spanning myriad industries and prides itself on its customer service and quick turnaround time. Their services include audio transcription, video transcription, and digital transcription, as well as Spanish and Mandarin translation. Google +