In its very beginnings, the World Wide Web was built for web users to read text and gather information. But as it has revolutionized, the power of image and video is being taken advantage of. The game has changed immensely over the years, with pretty much every industry now implementing video technology to capture attention. Despite the eye-catching effects of video, it cannot quite dominate search engine rankings like text, which is why video transcription is a worthwhile option.
What is Video Transcription?
Google and other search engines will index text based on keywords and quality, but the Internet is not advanced enough to index video quite yet. To overcome this obstacle, it’s a good idea to put a text transcript on the page that features the video. This piece of text will capture the essence of the video in a few SEO-friendly words. Normally, a professional who is skilled at video transcription will charge by audio time. Accuracy is achieved through splitting the file into small parts, reviewing, proofreading and quality checking.
What are the Advantages?
Whether it’s a webinar, podcast, conference or interview video recording that needs to be converted into text format, a video transcription service will offer the following benefits:
Lower Post-Production Time – The sooner you get your website up and running for Google indexing the better, and this is why video transcription appeals. Less money is spent on a production that doesn’t take long to complete, because reviews and edits can be completedeasily afterwards.
Increased Engagement – Engagement could increase by 40-80 percent if captions are included on videos.
Diversified Content – Additional traffic can be attracted to your site if you use video transcription for press releases, blogs and how-to articles.
Video Content Archiving – Should you want to refer to the video content in future without actually viewing it, you can read the text format.
Easy Keyword Search – The majority of web users will type in keywords/phrases to find web pages they are looking for. With video transcription, identified sound bites can be used for articles, captions or snippets, which will be indexed on Google.
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Beth Worthy is the Director of Operations for GMR Transcription Services, Inc an Orange County, California based company that has been providing accurate and affordable transcription services since 2004. GMR Transcription has worked with over 8,000 clients spanning myriad industries and prides itself on its customer service and quick turnaround time. Their services include audio transcription, video transcription, and digital transcription, as well as Spanish and Mandarin translation. Google +