Events such as business conferences, seminars, and workshops can be enhanced by featuring an authoritative keynote speaker. Such an important presentation should be preserved with transcription, especially if the speaker is well known or shares valuable information. Here are some of the best reasons for archiving keynote speeches for your website or historic purposes through transcription services.
Offer Unique Content
It’s no secret that the foundation of strong SEO is to offer original niche content that can’t be found elsewhere online. Posting a transcription or video with captions also expands your opportunities to reach a wider audience than just the people who attended the event. Why not give your industry something exclusive they can share with others that will help raise your site’s credibility?
Something To Promote
Your keynote address can be more powerful than just the highlight of your event. It can be something that you can promote in press releases, newsletters and to followers on social networks. Since the transcribed text can be read at any time, it will be content that indefinitely attracts new organic followers once it is indexed by search engines.
The more you build valuable archives for your site, the greater your authority will be with both search engines and your industry. Documenting history with video and recordings is an excellent way to tell your story over time. It will also give you a body of information that can be referenced in articles that reflect on your organization’s history. By preserving memories, you will be able to build brand awareness and create a backlog of experiences that give followers something to research and verify.
Modernize Your Site
By offering video and transcribed text on your site, you will be sending a subliminal message to followers that you are keeping up with cutting edge technology. Providing a multimedia experience helps make people perceive your organization on various levels. When you combine video with transcription, researchers will appreciate the flexibility.
Chances are, your speaker will put time into preparing the presentation. Archiving it shows your appreciation for their work and helps them remember your event.
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Beth Worthy is the Director of Operations for GMR Transcription Services, Inc an Orange County, California based company that has been providing accurate and affordable transcription services since 2004. GMR Transcription has worked with over 8,000 clients spanning myriad industries and prides itself on its customer service and quick turnaround time. Their services include audio transcription, video transcription, and digital transcription, as well as Spanish and Mandarin translation. Google +