Businesses, students, and researchers can save time and money on their projects by using transcription services. The rise of industry-expertise transcription companies is seen as a welcome development by companies looking to have an edge in their markets.
Below are five transcription hacks that are critical to your business operations.
Multiply Your Content Creation
Transcription can be an integral part of your content marketing plan. For example, after recording a webinar, you can get the content transcribed into text and used as a blog post or compiled into an eBook for lead generation purposes.
Using transcription can help you to scale your content strategy without incurring significant additional costs.
Quick Knowledge Transfer
Transcription is helpful for knowledge transfer. Your audience may not have two free hours to attend your webinar or presentation. You can still make sure that your content reaches these customers by transcribing it for easy reading. The final transcripts can be formatted and the key points you would like your audience to know highlighted.
You can also use transcription to ensure your team members do not miss any resources discussed in a meeting or conference that they were not able to attend. Simply get the meeting audio transcribed and sent to the team members.
Access to Experts
Outsourcing is one of the key practices that forward-thinking businesses are using to keep costs down. Outsourcing gives you access to world-class talent whenever you need it but at a fraction of the cost.
A transcription company can help to boost your business by increasing the visibility of your content across multiple channels. You simply need to hit the recorder to speak what’s on your mind for the transcriptionist to transcribe. The transcripts can then be formatted and refined for various online marketing purposes.
Depending on your industry, you can hire a general transcriber or a specialized legal or medical transcriber. The expert you hire would make your work easier and save you hundreds of valuable hours.
Improve Project Turnaround
For projects that require quick turnaround, you can rely on transcription services to save time. For example, editors can quickly create content from fully-transcribed audio files to provide to customers after a summit.
The transcription content can also be posted across multiple channels for various purposes. For example, transcribed text can be formatted as blog posts for SEO purposes. Excerpts from a transcript can be used as content for your social media sites.
Increase Employee Focus
Transcription can help to improve your employees’ productivity and focus. Most people understand concepts when they read them at their own time in a quiet place. You can create PDFs files of transcribed content for employees to read at home or while on the subway.
On the same note, rather than employees spending time transcribing your business audio files, you can outsource the work to a professional transcription company. Doing this will leave your employees free to concentrate on the core tasks that drive your business forward.
Transcription offers immense benefits to business owners and other professionals. The above are five transcription hacks you should be taking advantage of to move your business forward.
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Beth Worthy is the Director of Operations for GMR Transcription Services, Inc an Orange County, California based company that has been providing accurate and affordable transcription services since 2004. GMR Transcription has worked with over 8,000 clients spanning myriad industries and prides itself on its customer service and quick turnaround time. Their services include audio transcription, video transcription, and digital transcription, as well as Spanish and Mandarin translation. Google +