Your website carries your brand as well as your message. While the brand is easily recognizable in any language, your message is not. If you want to ensure the individuals, who are attracted to your brand and your products, get the message you are sending, you need to send it in their language. People are more likely to become regular customers if they’re able to interact with the website or, at least, be able to understand everything it has to say.
Meeting the Global Audience
Translation helps companies in getting a chance to meet the global audience. Many companies could dramatically increase their business if they could cross cultural and language barriers. Having the content on your business website translated into multiple languages will literally help to “spread the word” about your products or services. Individuals are more likely to pursue the interest they have in a product if they can learn about it first hand in their own language and in ways that fit their personal needs. Catching their eye with your brand is only the beginning. If you want to keep that attention, you need to start communicating. Communicate in ways they understand and it will build a rapport that transcends distance.
Reaching Out Through Accurate Communication
Translation services offer one thing that a computer program does not – accuracy. Having your content translated by a service that hires native translators will ensure that your content is relayed in a way that is as close to its original form as possible, but with all of the meaning. Native translators understand the small nuances of a language that can make translating difficult. With their unique experience, they can accurately translate the message you’re trying to convey without changing or altering the meaning in any way. Accuracy is of the utmost importance if you’re trying to gain a new client’s trust. It’s important to not leave this part of your marketing strategy to chance.
Translation Encourages Growth in all Areas
Translation encourages growth in all areas of marketing and sales funnels. It is understood that for a company to grow, it must be able to communicate effectively when it comes to the messages it sends, as well as the feedback and questions it receives. Growth relies on the expansion of boundaries. The only way to maximize the effects of breaking down cultural and linguistic boundaries is to be able to communicate effectively. The more you communicate and interact with your prospective audience, the more likely they are to keep returning to your website. They will also begin to share your site with others on social media and other outlets.
Meeting the Needs of Your Customers
Reaching the global audience is extremely important. Translation services allow you to not only reach them, but convert them into regular, committed customers who return time and time again to purchase your products and services. Once you have them coming back, the key to keeping them is constant and accurate communication. This is easily accomplished with translation services that continually work to keep your content flowing in whatever language you desire. The ideal is to be reachable. However, the goal is to be accessible. A client is more likely to return if they know they can communicate with you.
With less than 35% of the English speaking people who use the internet on a regular basis, it means that you’re turning away almost two-thirds of the number of active internet users on a daily basis. The right translation service can help even those odds and present your website to non-English speaking users in real time and fluently in their own language. If you want your business to flourish, you need to think outside of the box. Eliminate the boundaries that are created by language and speak to prospective clients in a language they understand- their own.
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Beth Worthy is the Director of Operations for GMR Transcription Services, Inc an Orange County, California based company that has been providing accurate and affordable transcription services since 2004. GMR Transcription has worked with over 8,000 clients spanning myriad industries and prides itself on its customer service and quick turnaround time. Their services include audio transcription, video transcription, and digital transcription, as well as Spanish and Mandarin translation. Google +